Case study · Nature’s Blend
Business cards in. WhatsApp out. About ten seconds.
At trade shows, Nature’s Blend collects business cards by the thousand. We built an app that scans each one and sends the buyer a WhatsApp message straight away.
- 78,904cards scanned
- ~10 secfrom card to WhatsApp message
- 320+ hrssaved per exhibition season
- ₹1.8 lakhof temporary staffing saved
Zero transcription errors.
01The brief
Every trade show ends with the same pile of business cards. Each one is a lead.
Nature’s Blend needed every card turned into a clean contact, and needed to reach each buyer while the show was still fresh in their mind. The cards were on paper. The follow-up had to be on WhatsApp.
02The problem
Up to 72 hours
That is how long it took to type a trade show’s business cards into a spreadsheet after the event. Following up with a buyer could not start until the typing was done.
Hours
Typing cards by hand took up to 72 hours after each event. Over an exhibition season, that was 320+ hours of work.
Money
Temporary staff were hired to do the typing. Taking that work away saved ₹1.8 lakh.
Delay
Nobody could message a buyer until their card was in the spreadsheet. The follow-up always started days late.
03The goal
Get from a paper card to a WhatsApp message in about ten seconds, without anyone typing.
04Our approach
How we approached it.
Make the scan the whole job.
The person at the stand should only have to point the camera. The app reads both sides of the card and fills in the fields.
Keep a person in the loop.
Every scan goes to a review screen first. Someone checks the details and saves the lead, so a misread never reaches the list.
Use their words, not ours.
The WhatsApp message uses Nature’s Blend’s own template and images, so the buyer hears from the company and not from a tool.
Build it with them.
Their team used it, asked for changes, and we made them. It took several rounds of amendments before it settled.
05What we built
One scan, four jobs done.
-
Scan
The camera reads both sides of a card in one go.
-
Review
A person checks the details and saves the lead.
-
Store
Every contact is saved to the cloud, so the whole list lives in one place.
-
Message
A WhatsApp message goes to the buyer automatically, using Nature’s Blend’s own template and images.
Every lead carries
- Lead owner
- Status
- Source
- Mobile
- Phone
- Extension
- Fax
06The result
The result.
The typing is gone. The team scans, checks and moves on, and the buyer has a WhatsApp message about ten seconds after their card is scanned.
- 78,904
Cards scanned
Every card now lives in the cloud list instead of a paper pile.
- ~10 sec
Card to WhatsApp
From the scan to a message in the buyer’s hands.
- 320+ hrs
Saved per season
Typing that no longer has to be done.
- ₹1.8 lakh
Staffing saved
No temporary staff needed to type cards.
07In the client’s words
“It has saved us a lot of time and made our work much more efficient, reducing a lot of manual effort.”
“The team understood our requirements well, including our specific template and images stored in Google Drive. We also requested several amendments, and they were always patient and responsive in making the changes.”
“Overall, a great experience and a solution that has genuinely improved our workflow. Highly appreciate their work and support!”