Case study · Tradriv

A vision, built into a product.

Tradriv came to us as a pre-revenue SaaS startup with a clear idea and no product yet. We turned that idea into a mobile app that traders can open before a trade and again after it.

Client: Tradriv
Where they started: A pre-revenue SaaS startup with a vision
What we built: A mobile app for trading discipline

01The brief

A startup with a vision and nothing to put in a trader’s hands.

Tradriv wanted to examine the decision behind each trade, not only its result. It had no revenue and no product, so the first job was to turn the idea into something a trader could open on a phone and use.

02The goal

Turn the vision into a working product: a check before each trade, a review after it, and a desk that closes when the session does.

03Our approach

How we turned the idea into a product.

Put a gate before the trade.
The app asks the trader to clear state, risk and invalidation before any exposure, so the trade starts with a checkpoint.
Ask how the trader is entering.
The first question is about state: calm, cautious, anxious, bored or fear of missing out. The trader names it before acting.
Review the decision, not only the result.
After the trade, a review names what went wrong, what to correct and the rule for the next trade.
Close the desk.
When the session ends, the desk locks. There is no new exposure until the next session, and the trader reviews the evidence instead.

04What we built

Four screens, one habit.

Run the gate
The home screen asks for a gate before trading, with the week, the rule and the discipline score in view.
Name your state
Before the trade, the trader says how they are entering it.
Review the decision
A review lists the breach, the correction and the next execution rule.
Close the desk
When the session is over the desk locks and shows when it unlocks.